Acquiring new customers and retaining current ones demand a comprehensive identity and access solution, through which it is possible to gain a better understanding of your customers, engage with them in a personalized engagement and also enable them to access your applications with security, privacy and a great user experience.
Beyond customization and user experience, consumers nowadays also value privacy and security. Brands from all markets are under pressure to comply with local privacy regulations such as GDPR (European General Data Protection Regulation) and CCPA (California Consumer Privacy Act).
“How much do you agree with the following statements about your customer identity and access management approach?” (*)
Our customers are demanding stronger online security and privacy protections (*)
(*) 604 global network security decision makers at enterprises (1,000+ employees)
Source: Forrester Analytics Global Business Technographics® Security Survey, 2017
Data Collection
To win customer loyalty you have to understand who your customers are and communicate with them at the right time. Using social login, progressive profiling and integrations to your platforms, we build a centralized database with your customers’ identities and rich data profiles. This data can then be fed onto marketing solutions for more accurate campaigns and communications.
User Experience
Providing customers with frictionless methods of login can help retain incomers and cause a good impression on your brand. Making sure users have a good experience on your digital domains is just as important as any other contact you have with your clients. Through our social login and biometrics you improve your registration and authentication flows.
Data from KuppingerCole 2017.
User Experience
Providing customers with frictionless methods of login can help retain incomers and cause a good impression on your brand. Making sure users have a good experience on your digital domains is just as important as any other contact you have with your clients. Through our social login and biometrics you improve your registration and authentication flows.
75% of users are
tired of passwords
45% of users use
social logins
66% of users
want biometrics
58% of users will avoid registering to a new site if it involves a username/password
Data from KuppingerCole 2017.
Privacy
Data and privacy have been in focus for law and regulation makers as a result of data breaches in the past few years. As a result, there is a growing concern among users in this regard. The proper measure to guarantee a trustful relationship between companies and consumers is to give them full control over their data and consents, putting your company in full compliance with current regulations.
Security
Customer security should always be a concern for modern companies as data breaches could mean data compromised, lost trust and added costs.
The best way to address this topic is to combine multiple solutions that leverage security access such as MFA, Biometrics, Authentication Intelligence and a centralized and secure database.