The Largest Fashion and Lifestyle E-commerce in Latin America

At Dafiti Brazil everyone breathes fashion and technology. We are the largest e-commerce for fashion and lifestyle in Latin America with more than 1700 employees and branches in Argentina, Chile, Colombia and Mexico. We offer over 70,000 products and brands in an innovative and fun manner.

With only a few clicks, customers will find a wide selection of products to choose from that can be shipped throughout all of Brazil in a timely manner. We have shoes, clothes, bags, accessories, sport products, beauty products and the list goes on. As an e-commerce leader in Latin America, Dafiti is enhancing the digital shopping experience with simplicity, personalization and customer engagement. The company is applying innovative technologies such as the CoffeeBean Marketing Platform to attract new customers and attain customer loyalty.

Using social login to increase purchasing conversion

According to e-commerce statistics, 20% of customers abandon their shopping carts because they want to avoid the sometimes long and confusing registration process. Dafiti is using the social login to solve this problem and to impact purchasing conversion. The social login simplifies the process of creating an account because customers no longer need to remember an extra login/password and it also helps to automatically fill out registration forms.

Website Personalization and Product Recommendation

When customers use the social login, they grant Dafiti permission to capture their social profile to be used for personalized messages, product recommendations and a personalized website. Statistics say that 55% of customers would return to a personalized website.

The CoffeeBean Platform integrates into Dafiti’s recommendation engine to use data from their social profile to offer the right product while customers visit the website.

Creating the Customer Identity “Live” Database for Dafiti

The CoffeeBean Platform captures Dafiti’s customers’ social profile and create the customer identity “live” database for personalized engagement and to offer a single customer view.

• Save the customer’s social profile into a “live” customer identity database
• The “live” customer identity database creates a single and updated customer view
• Synchronizes the database to social networks
• Makes social data available for automatic login, website or mobile app customization, product recommendation, etc.
• Enables rich analysis for customer insight and marketing strategies
• Offers rich reports that includes: Gender, Relationship Status, Birthday, Education, Work Position, Top Likes, Location

Conclusion

The social login has simplified Dafiti’s registration and login process by helping customers access their accounts. It captures the customers’ social profile to be used for website and message personalization and therefore creating a more customized shopping experience and increasing customer engagement for Dafiti.

Additionally this solution helps manage the authentication process for Dafiti and decreases IT costs by maintaining the social login APIs and SDKs centralized and updated.